It's less than half of what Detroit was asking for, and the details are still being worked out. However in the late hours, it appears that congress is coming around. Congress is proposing 15 billion is emergency bailout to get the auto's (Chrysler, GM) through the next 5 month's.
Now I believe that this forces them to finaly eliminate brands, not just models, then this could be a good thing. I believe that GM and Ford should have no more than two car lines, much like what the major Japanese automakers offer: a mainstream brand and a premium brand.
GM should consist of just Cadillac and Chevrolet. GMC, Saturn and Pontiac should be dropped; maybe keep Buick as a Asia-only brand, and sell Saab and Hummer. Also the possibilty of merging Sabb and Volvo.
As to Ford, we all know Mercury needs to go. Their customer base may be even older than that of Buick. As to Lincoln or Volvo? My heart says keep Lincoln, and sell Volvo. My head says keep Volvo and ditch Lincoln.
I think Chrysler can remain with three brands. Jeep is unique, and I think that as a "niche" brand, it can survive in the long term (unlike Pontiac).
UPDATE
As usale congress comes up limp. The bailout package failed, however it looks like Presedent Bush will get togeather with the tresury to provide something in the way of a loan to get them to atleast the Obama administration.
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